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What happens next

Three steps

We start from the question

Not from a method. What you need to know is what decides whether that is a quantitative read, qualitative work, a tracking program, message or concept testing, or some combination of them.

We size and scope it

Population, sample, precision, instrument design, fielding approach, cohort plan, and deliverables written for everyone who needs them: leadership, staff, your board, and the members who fund the work.

You get something you can act on

Findings written as direction rather than tabulations. If the question is worth asking every year, it also becomes the baseline every later wave compares against.

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